First of all,it analyzes its present brand crisis as well as the problem that existing,according to which the strategy aiming at relieves the brand crisis are proposed.

• 以本土碳酸饮料行业为例,首先分析饮料行业品牌危机的现状及存在的问题,然后针对存在的问题提出解除品牌危机的途径。