Finally, we concluded the condition to realize the synergy between the sports and city marketing by analyzing the experience of Barcelona to enlighten the city marketing of our country.

• 最后,以巴塞罗那为案例,通过剖析巴塞罗那利用体育进行城市营销的技巧,探悉体育与城市营销有机结合(协同)的条件,并希望以此给我国相关城市的城市营销活动以有益的启迪。