FAW-VW seemd to have a lower voice in communication, owing to the strong voice of the recently launched car models, like Octavia, Corolla and Haima 3.

• 一汽-大众整体传播力度的优势逐渐不明显，主要源于明锐、卡罗拉与海马3三款新车上市的宣传过于强势。