E-marketing surroundings is the marketing practice circumstances on e-network of an enterprise, including enterprise web, client, ISP internet, cooperators, supplier, seller, and interrelated industries e-circumstances.

• 网上经营环境,是指企业内部和外部与开展网上经营 活动相关的环境,包括网站本身、顾客、网络服务商、合作伙伴、供应商、销售商、相关行业的网络环境等。