Derived from the principles of House of Quality in Quality Function Deployment, a House of Customer Value model is built to improve the analyzing process in the CVD model in this article.

• Woodruff提出顾客价值确定(CVD)模型用于对顾客价值进行探察和分析。 本文通过借鉴质量功能展开中的质量屋的构建思想,提出了一种顾客价值屋模型,用于对CVD模型中的现有的顾客价值分析方法进行改进。