Considering the recovery and leap of the advertising industry with the quick development of the national economy of China after the opening up and reform,this article has elaborated its current situation and problems and briefly analyzed its prospect.

• 文章通过对改革开放以来我国国民经济的迅猛发展而引发的广告业的复苏与飞跃,论述了其发展现状及存在问题,并对广告业的发展前景进行了简要的剖析。