Chapter one discusses the relevant basic concepts of AOM and the related, and thendefine the relationship of e-commerce, online marketing, Internet insurance and AOM.

• 第四章从入世后中资财产保险公司的应对对策入手，阐述了应如何完善我国汽车保险网上营销的外部环境，并提出发展我国汽车保险网上营销的三个阶段。