But the retail enterprise is a hugeness but disperse system in the business field.They compete and change to each other.How to get the competitive predominance is the question to each operator.

• 客户关系管理在零售企业的应用一直是个难题，因为零售企业面临的是比较分散而不确定的客户，难以采集丰富的客户信息及相关数据，使得客户关系管理的重点体现形式“一对一营销”难以有效开展。