But such a seemingly simple question again comes back to the problem of ethnocentricity and cultural bias - whose standards are to be used to determine this apparently simple question?

• 种族优越感，自己的文化价值、信念和传统优于其它的文化价值和传统之先入之见，会很自然地致使人们视其它文化为劣等文化，尽管这些文化最有可能只是不同而已。