Beginning from the cultural factors connoted in trademarks,the effect of culture on language used in trademark was analyzed,and some suggestions put forward to deal with cultural factors.

• 从商标的文化内涵剖析入手,讨论了文化差异对中西方商标语言的制约作用,结合商标的三个基本特征分析了商标汉译中对文化信息的处理与商标译文的最终落实。