Because of its special effectiveness, advertising language, a peculiar kind of applied language, has gradually separated from ordinary language and developed to be a non-standardized language.

• 广告语言作为一种应用语言，因其所具有的特殊效用，已逐渐从普通语言中独立出来而发展成非规范化的专用语言，用词造句和修辞等方面与普通语言有着许多差异。