Based on the elaboration on the CCR model and BCC model of DEA, the article takes a Fix Phone Carrier as an example and evaluates its marketing cost by the method.

• 在深入分析CCR模型和BCC模型的经济意义的基础上，应用该模型以原某固网运营商为例，对其营销成本利用效率进行了评价和分析。