Around 95 percent of web users react negatively to pop-up advertisements, web usability guru Jakob Nielsen says in an article on the most hated online advertising techniques.

• 有许多网络访问者已经采用各种屏蔽技术来保护自己，同时调查显示，访问者对广告商和网站不同程度地产生了厌恶情绪。