Another is customary for the Chinese to consider, for example, in the words of Chinese proverb, concise, Yuyishenke, rich content, in terms of advertising often Antithesis neat to see the idiom.

• 另一是出于中文习惯上的考虑，比如汉语里的四字成语，言简意赅，寓意深刻，内涵丰富，所以在广告用语中常常会看到对仗工整的成语。