And propositions of how to improving the ad service quality is suggested basing on the influencing factors: improving the quality of Scientific and Technical Periodicals, innovating and controlling the ad space, enhancing the quality of ad information.

• 这种服务活动的质量体现在广告信息传播效果上,在科技期刊社的广告经营活动中,应该采取提高科技期刊整体质量、创新与控制广告版面数量,提高广告信息质量等策略来提高广告服务的质量。