Although these bring to success in short-term,the influences,brand dilution,the fuss of brand position and the devalue of brand,brought by those have become the main resistance in the process of our appliance brands development.

• 但由此带来的品牌稀释、品牌定位的混乱、品牌价值的降低等影响却成为我国家电品牌发展的主要阻力。