第三部分借鉴全球最大的烟草品牌万宝路和国内著名品牌大红鹰在品牌形象塑造与传播中的经验与教训，万宝路品牌形象成功之处在于鲜明生动牛仔形象的刻画；

• The third part draw lessons and experience froms the biggest tobacco rand in the world and the local famous brand Dahongying. Marlboro rand image succeed in the clear and vivid cowboy image ;